The Big Ask Online March
Posted at 9:00 AM (PDT) on Wednesday, July 4, 2007


Thousands of people are expected to join celebrities on The Big Ask online march, which is calling for a tough new climate change law. The campaign, which also features a new advert by leading director Kevin MacDonald (The Last King of Scotland), is being launched today by Friends of the Earth. It coincides with a new survey revealing that over two thirds of people in the UK want the Government to introduce a new law requiring UK carbon dioxide emissions to be cut every year.

Click here to view the ad.

Friends of the Earth is hoping that thousands of people - particularly the YouTube generation - will join the march over the coming months and help persuade Gordon Brown's Government that its plans for a climate law must be strengthened. Details of the Bill are expected to be finalised in the autumn.

The Big Ask online march is a unique and fun way for people to join The Big Ask's call for a tougher climate law. Friends of the Earth hopes that people that have never campaigned before will join the online march.

A number of the celebrities taking part in The Big Ask are taking part in the Live Earth concerts on Saturday (7th July). Friends of the Earth is founding member of Stop Climate Chaos, whose I Count campaign is an official partner of Live Earth.

Celebrities taking part in The Big Ask On-line march include: James Blunt, Jude Law, Helen Baxendale, Wayne Hemingway, KT Tunstall, Bill Oddie, Alex Zane, Darcey Bussell, Gillian Anderson and Johnny Borrell.

A detailed history of The Big Ask campaign is available here.

To read the full press release, click here.

"And lead the world in CO2 emission reduction. Please!" -- Gillian Anderson